Our commitment :
In a constantly changing environment, we must always be on the lookout for the latest trends and meet our customers’ deepest need for improvement.
Advocating “Clean Beauty”, we strive to offer the best of cosmetics to Moroccan consumers. We carefully select the best brands that are both innovative and in perfect harmony with human nature and its environment.
An invitation to travel a world where beauty is only the promise of happiness.
Perfumes
Body Care
Face Care
Hair Care
Our Group
Founded in 1989 in Casablanca by Monssif Sekkat, Doctor and Researcher in Pharmacy, the company first operated under the name of Laboratoires Jouvence. First specialized in the distribution of cosmetic products with around ten international brands, the company expanded into the Retail sector in 2003 with the acquisition and development of international franchises.
Hypermarkets & Supermarkets
Perfumeries
Drugstores
Retail Shops