Our commitment :

To provide the best of beauty

In a constantly changing environment, we must always be on the lookout for the latest trends and meet our customers’ deepest need for improvement.

Advocating “Clean Beauty”, we strive to offer the best of cosmetics to Moroccan consumers. We carefully select the best brands that are both innovative and in perfect harmony with human nature and its environment.

An invitation to travel a world where beauty is only the promise of happiness.

News

New Iroha Nature range

Queen of CLEAN BEAUTY, Iroha Nature is the novelty in the facial care category that has just arrived in Morocco. CLEAN sheet masks, natural and trendy. Mask it up !

New HELLO NATURE range

Hello Nature is finally available in Drugstores! Discover the Swedish brand of hair and body care in love with nature and beauty. With over 96% natural formulas made of cosmetic’s richest ingredients such as hemp oil, caviar, coconut, argan…

New Palmer’s packaging

Your favorite hair and body care brand gets a makeover! new packaging with a modern look and enriched formulas with organic coconut oil and Tahitian oil for deeper moisture.
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Our Group

Founded in 1989 in Casablanca by Monssif Sekkat, Doctor and Researcher in Pharmacy, the company first operated under the name of Laboratoires Jouvence. First specialized in the distribution of cosmetic products with around ten international brands, the company expanded into the Retail sector in 2003 with the acquisition and development of international franchises.